How to Build a Prosperous Business
Coaching Business Mastery Replay & Resources
A few weeks ago, I hosted a free workshop called Coaching Business Mastery for Creative on Purpose Substack subscribers.
The premise is that most coaches, teachers, healers, and creatives who want to make a difference doing work that matters end up spending most of their time becoming digital marketers in pursuit of trying to get clients.
The workshop’s promise was that by getting clear about what you want your business to look like and building it on a few fundamental principles, you can make both a better living and a bigger difference without wasting time, attention, and effort on inefficient digital marketing tools, tactics, and strategies.
The entire replay is available for Catalyst Club members (paid subscribers) in this podcast episode, and the video replay is at the end of this article. For the rest of you, here are some highlights from the presentation (and an invitation).
Are you ready to join the next solopreneur success circle? Click the orange “I’m ready” button below to learn about our next Close the Gap cohort!
The 3 Most Important Questions
The work you do matters. It matters because of the difference you make, sure. But it also matters because human beings build identity and forge meaning in their lives through the work they do.
But work is also a means to an end. We work to live, not the other way around. What kind of lifestyle do you imagine for yourself by creating a successful, prosperous business? What’s your North Star? How do you answer this question?
“I know I’m successful when I’m being__________.”
With a clearer picture of the lifestyle you want your business to fuel and fund, you must now honestly answer this question for yourself.
Am I actually good at what I do?
Nothing drives prosperity and success in business more than achieving preeminence in your craft. Are you the absolute best in the world at what you do? Probably not. But you can become really good at doing what you do in the way only you can do it (but not if you’re spending all your time on digital marketing tricks and hacks trying to convince people you’re good enough).
That’s the beauty of the Be a Blessing Marketing approach. It allows you to turn the work you love to do into your marketing. Practicing your craft out loud and in public helps refine your distinctive approach to the difference you make while putting it on display for the right prospects and leads.
Finally, as you develop your potential and deliver upon your promise in the difference only you can make, you will find yourself making decisions—lots of decisions—lots of very important decisions.
As you decide, keep your priority and path in mind and ask yourself this question.
What am I optimizing for?
If the answer doesn’t reveal that the decision you’re about to make doesn’t clearly get you closer to what you want and adequately follows your current plan, then you need to make a better decision.
The Fork In the Road
Obviously, this is a summary of highlights from a much longer presentation and conversation about what a successful and prosperous business looks and feels like and the few fundamentals you need to establish to make that achievement inevitable.
If you’re ready to get real about your success, join the Catalyst Club of paid subscribers. You’ll get access to the entire Coaching Business Mastery presentation and all the replays and resources you need to craft your path to a fulfilling and profitable business that funds and fuels the life you want to live.
But almost all of you reading this who are not already Catalyst Club members will ignore this invitation to join us. Why? That is a question worth answering.
You read this far because the ideas shared here resonate. But maybe you think they don’t actually work? Maybe you do, but believe they won’t work for you.
The truth is, the principles and practices I share do work but only if you’re willing to do the work.
They work for anyone who believes in themselves and their ability to do good work and trusts themselves enough to invest just a few dollars in themselves to access content and community that will catalyze their growth and achievement.
Ask anyone who’s ever worked with me.
So here’s another invitation. Make an informed decision about whether joining the Catalyst Club community of paid subscribers and accessing all the premium content is worth a monthly cost that is less than you spend when you hit your favorite coffee shop or indulge in a dessert or glass of wine when you dine out.
Click the link below for a risk-free 7-day trial. Access all the exclusive content (including the replay below) and the exclusive content for a week. If you decide it’s not for you, that’s excellent. Now you know and can cancel without charge.
But I’m pretty sure that once you join, you’ll want to stick around because surrounding yourself with like-minded people whose aspirations align with yours is the greatest force multiplier to anyone’s success.
So, here’s that fork in the road. Click away and continue doing what you’re doing (and getting the results you’re getting), or take a small step into funding and fueling your potential and progress that could well make all the difference.
Here’s the replay and list of resources.