This is the ninth installment of my “Build a Book in Public” project. Close the Gap: Build a Fulfilling Part-Time Business That Funds & Fits Your Ideal Lifestyle publishes on Thanksgiving Day. Click here to read all the installments. Click here to pre-order a copy.
Now that you know where you’re starting, let’s determine what you’re starting with. This is crucial before you can craft a path to your desired destination.
This Monday on Purpose post is the topic for today’s live Catalyst Club community call. With a paid subscription, you can join the community and the conversations at 11 a.m. ET.
Audit Your Hard Assets
List all the resources you currently have at your disposal. These include:
Skills and Talents: List your skills and talents. What are you exceptionally good at? Include both hard skills, like technical expertise or financial acumen, and soft skills, like communication, leadership, or problem-solving. Recognizing your strengths helps you understand where to focus your efforts and where you might need to seek support or further development.
Experiences: Reflect on the personal and professional experiences that have shaped you. What challenges have you overcome? What unique perspectives or knowledge do you bring to the table? Your experiences are valuable assets that can differentiate you in your market and provide a foundation for storytelling and building trust with your audience.
Relationships: Take stock of your network. Who are the people in your life who can support you in your solopreneur journey? Consider colleagues, mentors, friends, family, and even past clients. Who can you collaborate with, learn from, or lean on for encouragement and advice? Building a business isn’t a solo endeavor—relationships are often your most underutilized assets.
Tools and Technology: Inventory the tools and technology available to you. This inventory could include software for project management, customer relationship management (CRM) systems, or tools for marketing, communication, and content creation. Also, consider any physical resources like office space, equipment, or other assets that can support your operations.
Financial Assets: Assess your financial resources. What funds do you currently have available? Do you have a financial cushion that allows for investment in growth, or are you working within tight constraints? Understanding your financial situation, including cash flow and ongoing expenses, will help you make informed decisions about where to allocate resources and when to seek external funding.1
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Leveraging Your Hard Assets
By auditing your hard assets, you better understand what you have and how to leverage these resources to support your business goals. This knowledge allows you to make strategic decisions, prioritize investments, and plan for sustainable growth.
Now that you know what you’re starting with, it’s time to consider how you will use these assets to create a business that aligns with your vision and supports your ideal lifestyle.
Do the Work
Complete an audit of your hard assets and resources. Review your hard and soft asset audits and reflect upon your ideal lifestyle statement and weekly schedule. Are there adjustments to be made based on where you are and what you’re starting with?
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Click here to complete the “Recapture & Reallocate” financial audit